Adidas just entered the digital Metaverse with their big anouncent of their partnership with Bored Ape Yacht Club, and the comic series Punks Comic. The crypto currency investor Gmoney is s part of the game, too.
For its start Adidas purchased Bored Ape Yacht Club #8,774 which was last sold for 46 Ether or $156K . At the same blockchain address, probably from adidas, there are additionally 11 interesting NFTs. For example Punks Comic: “The Hunt for the Lost Robbies”, which was purchased for 6.95 Ether.
There are also some rumors about a cooperation with Sandbox. Sandbox could be the next target of adidas’ Metaverse strategy.
You can find some more details here.