NFTs in Bennet Supermarket

Bennet, the hypermarket/supermarket chain in Northern Italy, has officially launched a loyalty program based on blockchain and NFTs.The loyalty platform “Bennet NFT Club” has a special focus on millennials and “customers of the future”, who will drive new purchasing trends.

This initiative is the first of its kind in Italy, and probably the first in many other European countries.

“We are very proud of our loyalty project based on a community token created thanks to blockchain and NFT technology, which is already enjoying considerable success. The Bennet NFT Club was announced in December 2022 in a teaser phase with a landing page on the Bennet.com eCommerce website, and in just a few weeks, the number of registrants exceeds the NFTs available for this first launch phase (2,700 in total). Bennet invested in this project first to experiment, but the first response from the public is extremely encouraging. We are curious to enter the future (digital and blockchain) together with our customers and very motivated to add a new stage in that development path that has made our company a reference point for digital innovation in Italy and abroad.” Said representative of Bennet head office.

Read more details about this initiative here.

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