How Decathlon engages people in sports
Decathlon’s newest web3 project will have a purpose of engaging people in sports and activity with a GPS treasure hunt, in collaboration with Rockrider. In this treasure hunt, there will be 1000 free NFTs scattered around Europe.
Participants will be given a map with famous places connected to mountain biking where they will be able to find the NFTs. If you get lucky to become the NFT owner, you will get access to a private Discord channel where you’ll communicate directly with the brand, you’ll become an ambassador, participate in the next product design, test the product, you’ll visit the Decathlon office in Lille.
From Decathlon, they say that it’s an opportunity for the brand to connect with young and active people, to improve its products and get feedback and NFTs are a great channel to do that. The community will be open only to NFT holders.
This project is a continuation of Decathlon’s interesting web3 strategy which included previous collaboration with the football player Séan Garnier and a sold-out limited-edition collection of sneakers, as well as a collaboration with Rockrider and sold-out limited-edition jerseys.
Decathlon has proven to be a company that carefully crafts its strategies, and this web3 one is no exception. They have employed some amazing tactics to draw engagement, product testing and brand awareness worth paying attention to!