Month: January 2023

Estee Lauder extends its campaign into Metaverse for the Chinese market

Estee Lauder partners up with China Duty Free Group to launch a “Gifting Wonderland”. This campaign extends to the digital world by issuing an NFT collection of Estée Lauder China Travel Retail. Continue Reading

YSL to launch a web3 campaign for Black Opium Perfume

Yves Saint Laurent is launching a new web3 campaign in order to promote the new Black Opium Perfume. This campaign will consist of two parts. Continue Reading

Adidas is starting “Three Stripes Studio” 

Adidas just unveiled their newly formed “///” aka Three Stripes Studio. Continue Reading

An innovative way to work with influencers in Metaverse

Footballer Jack Grealish joins us in Gucci Town and this is how he is working with Gucci.

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Play web3 game and get real discounts for Calvin Klein

Calvin Klein (CK) has launched a web3 game in which the player can get the real discounts. Continue Reading

H&M finally in the Metaverse

There have been several rumours about this great retailer opening its first Metaverse store. Unfortunately, they were all just rumours.

Now there is something in the Metaverse created by H&M: H&M Loooptopia. Continue Reading

When beauty meets web3

NYX, an American cosmetics company founded in 1999 and acquired by L’Oréal in 2014. has created GORJS, the 1st ever beauty creator DAO. Continue Reading

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