Month: December 2022

Diesel is preparing the next drop

Diesel partnered with HAPE NFT project to create the new drop. The collection, Diesel Genesis Hape, will be co-created by Diesel creative director Glenn Martens and Hape founder and creator, Digimental. Continue Reading

H&M on its way to the Metaverse

AR and digital fashion as a small exercise before fully entering the Metaverse. Continue Reading

Starbucks Odyssey is starting

Starbucks announced the official start of its NFT-based loyalty program called Odyssey. Continue Reading


Gary Vee will do it again – this time there will be very limited collection of sunglasses.

Vintage Frames Company partnered with Gary Veynerchuck and his Veefriends collection to create gold sunglasses. There should be an extremely limited edition “FORTHRIGHT FLAMINGO” with 24kt gold. Veefriends Character Flamingo will be used as a base for the collection.

More details here

Level shoes partner up with LANVIN to enter Metaverse

To celebrate their 10th anniversary, Level shoes from Dubai has decided to collaborate with the French luxury fashion house Lanvin and create their first ever phygital editon of their Curb sneaker. Continue Reading

PINKO takes its first step into the metaverse

This Italian fashion brand has decided to step into the web3 space by launching a meta-physical version of the ‘Love Bag’ – a bag which will feature 15 different variations. Continue Reading

H&M opens its first virtual showroom

In order to strengthen relationships with their customers, media, celebrities, influencers, stylists, H&M has decided to create a virtual showroom which will be a place where you can experience fashion campaigns at all times. Continue Reading

PRADA enters a new phase of Web3 presence with TimeCapsule

The TimeCapsule concept has existed since 2019, but now Prada is relaunching it for the holiday season 2022. Continue Reading

Forever 21 uses metaverse as a test environment for new products

Usually, retailers are creating their presence in Metaverse in order to sell new digital products. But Forever21 is using Metaverse a bit differently. Continue Reading

Toys“R”Us NFT project

The  collection consist of 10,000 digital collectibles launching on Solana, based on Geoffrey the Giraffe

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