Month: May 2023

Wow Bao is expanding its Web3 strategy

Wow Bao, a fast casual Asian brand, is expanding its Web3 strategy by introducing digital CollectaBaos alongside its points-based Bao Bucks loyalty program. Continue Reading

How Decathlon engages people in sports

Decathlon’s newest web3 project will have a purpose of engaging people in sports and activity with a GPS treasure hunt, in collaboration with Rockrider. In this treasure hunt, there will be 1000 free NFTs scattered around Europe.

Tchibo drives success with Tchiboverse

Tchibo’s “Tchiboverse” initiative, driven by interdisciplinary teams, has led to success in web3 technology. Collaborating with SAP for six months, they co-created a unique B2C Launchpad for NFTs, allowing companies to administer and evaluate NFT collections.

LVMH Launches Web3 Training Program for Employees

LVMH Luxury Group has launched a certification program called Web3 Fast Track to train its employees in Web3 technologies such as blockchain, cryptocurrencies, NFTs, and the metaverse.

Balenciaga Unveils AR Campaign for Limited Edition Collection in China’s Chinaverse

Parisian fashion label Balenciaga has launched an innovative augmented reality (AR) campaign to promote its limited edition 520 collection in China. Continue Reading

Kalder and Les Benjamins launch a web3 loyalty program

Les Benjamins, a luxury streetwear company, has launched its first-ever membership program called the Carpet Weavers, in partnership with Kalder, a web3 brand loyalty and engagement platform. The program uses blockchain technology to offer unique rewards and gamification. Continue Reading
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