How Decathlon engages people in sports

Decathlon’s newest web3 project will have a purpose of engaging people in sports and activity with a GPS treasure hunt, in collaboration with Rockrider. In this treasure hunt, there will be 1000 free NFTs scattered around Europe.

Tchibo drives success with Tchiboverse

Tchibo’s “Tchiboverse” initiative, driven by interdisciplinary teams, has led to success in web3 technology. Collaborating with SAP for six months, they co-created a unique B2C Launchpad for NFTs, allowing companies to administer and evaluate NFT collections.

LVMH Launches Web3 Training Program for Employees

LVMH Luxury Group has launched a certification program called Web3 Fast Track to train its employees in Web3 technologies such as blockchain, cryptocurrencies, NFTs, and the metaverse.

Balenciaga Unveils AR Campaign for Limited Edition Collection in China’s Chinaverse

Parisian fashion label Balenciaga has launched an innovative augmented reality (AR) campaign to promote its limited edition 520 collection in China. Continue Reading

All that happened during Metaverse Fashion Week 2023

Decentraland Fashion Week 2023

This year’s Decentraland Metaverse Fashion Week which last year brought more than 100,000 guests , lasted for four days and had more than 60 brands that participated. 

Brands that participated were Dolce & Gabbana,  Tommy Hilfiger, Adidas, Diesel and other that have recognized the potential of retailing in web3. The entire event was packed with activities and creativity as the brands runway shows, after parties, shopping in the virtual world. 

Day 1 was focused on luxury and music as music events transpired, and Alo Yoga offer yoga sessions. 

Day 2 was all about retail, where Adidas made its mark by hosting a runway, as well as panel talks about fashion, technology, AI, metaverse. Adidas also gifted metaverse participants 5000 of their wall runner jacket, which the VP of Adidas Studios Erica Wykes-Sneyd explained as the move made to collect feedback on the NFT collection. 

Day 3 gave room to Decentraland fashion community. The wearables ranged from nature-inspired designs to dystopian cyberpunk art. There was also a panel discussion about metaverse innovations and fashion. 

Day 4 was reserved for emerging designers in the industry and it was discussed how metaverse can be used to build communities. 


Famous brands such as DKNY hosted an art gallery, a pizzeria and rooftop lounge, while Dolce & Gabbana organized a competition and Tommy Hilfiger had daily product drops. Diesel hosted a virtual party and displayed wearable NFT drops. 


What is the future of Metaverse Fashion Week?

This year’s Decentraland Fashion Week was less visited than the one before, which can be prescribed to various factors. However, a willingness and a next level of creativity is seen from the most famous brands and those that are emerging, meaning that the activities in retail and web3 are likely to continue and even blossom in the years to come. 

Farfetch arrived to web3 space

Fartech is entering the web3 space in a very nice way – with the fashion community in focus. Continue Reading

We were missing Rolex in web3 space – not anymore

On 7th of November Swiss luxury watch manufacturer Rolex filed trademark applications in the US related to cryptocurrencies, metaverses, and non-fungible tokens (NFTs). Continue Reading

Nike launches .SWOOSH

Nike launches .SWOOSH. web3 space for athletes, creators, collectors and consumers to design and own the digital future of sport. Continue Reading

Cyberkongz as hoodies and t-shirts

About You, fast-growing online retailer partnered with web3 project Cyberkongz . Together they will launch the first joint physical collection.
Continue Reading

Walmart Launches Limited-Edition Collectibles

The digital web3 strategy of the retail giant Walmart continues.
Now the are partnering with National Entertainment Collectibles Association (NECA) to launch AutoT, a digital collectible platform. Continue Reading

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