Burberry drops NFT collection
The upcoming party game Blankos Block Party announced already in June their partnerships with the fashion brand Burberry and with music artist deadmau5. The game studio Mythical Games wanted to release unique NFTs for their game. Now they are out. ‘Pushing boundaries through experimentation sits at the heart of what we do at Burberry, and we are continually looking to connect with our communities in the spaces they love. With this exciting concept, we are able to unlock genuine value for the gaming community by encouraging players to interact with our brand in an environment that celebrates art, design and exploration.
Gaming is a unique space for us to test and learn and trial digital innovations that embody our values and celebrate creativity amongst our communities. Partnering with Mythical Games feels like a natural next step, going beyond our in-house games by bringing the Burberry universe into an established environment. It has been fantastic to work so closely with Mythical Games to bring this new customer experience to life.’
Rod Manley, Burberry Chief Marketing Officer
At the moment many retailers are testing NFTs as a new marketing instrument. NFTs are a trend at the moment, so they are definitely very helpful to reach certain target customers. The more they might gain popularity the more retailers will follow this trend.