Author: Professor John Keeting

The future of item identification in Retail

Just as retail has evolved over the course of history, so too has the process of identifying items in retail. In fact, item identification serves as the cornerstone of retail operations. Continue Reading

How blockchain can help reduce retail theft

Theft in the retail sector is on the rise year after year. The challenging global economic situation and various crises are exerting significant pressure on our daily lives, which is undoubtedly influencing the incidence of theft in retail.

Can Blockchain help to reduce it? Continue Reading

Gucci’s Metaverse Leap: A New Era Begins

After months of silence, Gucci has embarked on a new era under the creative helm of Sabato De Sarno. Last Friday marked a significant moment as De Sarno unveiled his fresh vision for Spring/Summer 2024. Continue Reading

Walmart has recently launched what they call a “Supercampus” virtual experience within Roblox

This free-to-play adventure takes place on the Roblox platform and is designed to gear up for the back-to-school season. Continue Reading

McDonald’s Singapore Ventures into Web3 with Grimace Digital Collectibles!

Hold onto your taste buds and your digital wallets because McDonald’s Singapore is diving headfirst into the exciting world of Web3. And they’re not just dipping their toes – they’re bringing along something special: Grimace digital collectibles. Continue Reading

Lacoste Takes a Leap into the Web3 World with Dynamic NFTs: A Personalized Loyalty Experience

Lacoste, a prominent French clothing and apparel brand, is taking significant strides in the web3 space with the introduction of dynamic NFTs, offering personalized experiences based on user engagement. Continue Reading

Mango Partners with Union Avatars to Shape the Future of Digital Identity

Mango, the esteemed European fashion group, has taken a significant stride towards the tech-driven future by investing in Union Avatars, a groundbreaking digital identity platform specializing in diverse avatar styles, including hyper-realistic ones. Continue Reading

McDonald’s Hong Kong Celebrates 40 Years of Chicken McNuggets in the Metaverse!

Get ready for an exciting adventure in th

Get ready for an exciting adventure in the McNuggets® Land, a virtual world created by McDonald’s Hong Kong to celebrate 40 years of our favorite golden delight – Chicken McNuggets®! Continue Reading

7-Eleven Delivers a Digital Delight: Slurpee NFTs

Global convenience store, 7-Eleven, is taking a dive into the virtual realm, treating enthusiasts with a sweet surprise on ‘Slurpee Day’ by offering free Slurpee NFTs on the Polygon network. Continue Reading

Unleashing the Power of Web3: Tchibo and SAP’s Journey into NFTs and Digital Transformation

SAP teams up with Tchibo, the renowned German coffee shop and online retailer, to create an unforgettable NFT experience. Continue Reading

Scroll to top