NIkeland metaverse experience in brick-and-mortar store in New York City
I am always very surprised about the creativity of Nike’s marketing. They have a nice surprise for the retail industry and their customers again.This time they brought the Metaverse experience directly into the physical store.
In one of their biggest stores in New York City, on the first floor, they created an installation of visual elements including AR features. The Metaverse world in the store is full of digital avatars and interesting games.