Victoria’s Secret in Metaverse
It’s not new that fashion retailers are heading towards Metaverse.
Victoria’s Secret is on the way, too.
This retailer is bringing lingerie to your avatars. Actually, why not. The ideas is quite good.
Similar to some other retailers e.g. McDonald’s they filed an application with the US Patent and Trademark Office that shows the intention to enter the Metaverse.
In the application you can clearly see the intention to sell digital undergarments and other fashion items in this new digital world.
But Victoria’s Secret is also going one step further: Not only will they offer NFTs but they will provided very interesting fashion related content, too.
The strategy is a combination of entertainment and new product lines based on NFTs.
In which Metaverse the business is going to start is still unknown to the public.