Metaverse is becoming colorful
The next retailer in Metaverse is Benetton. The worldwide famous Italian retailer started the digital retailing project in Metaverse. The idea is to transfer the Milano flagship store on Corso Vittorio Emanuele II into Metaverse. Taking a physical store and transporting it into the digital world is certainly a great strategy.
“We wanted to take the immersive experience upside down, reproducing in physical retail the same emotional ecosystem that the virtual store in the metaverse will have,” Massimo Renon, chief executive officer of BenettonGroup, said.
The most interesting will be the combination of the digital and the physical experience. This merge of the two worlds is the next step in the explatation of the Metaverse.
Massimo Renon is further explaining:
“Anyone stepping into our Milan store in the next few weeks will take a deep dive into a mix of physical reality and digital connection, against a backdrop of creativity, colors and sounds”.