Wendy’s is coming to Metaverse
QSR Wendy’s is one of the latest brands just jumping into the Metaverse. The new virtual restaurant will be open in Facebook parent Meta’s Horizons World platform. This is the first brand (at least known to us) that is going into that Metaverse.
It will be accessable only for users of Meta’s Oculus Quest 2 from Canada and USA. A Wendy’s spokesperson said that the goal of the campaign was to establish a new form of online community among the chain’s customers.
They are calling it the first phase, this means some more surprises will come soon.