TAFT, a footwear brand, is issuing a NFT collection
Taft is following the very innovative concept in retail called D2C (direct – 2 – consumer). Now they have serious plans to launch a limited collection of NFTs.These NFTs will represent animals and correlating sneaker illustrations.
The launch of this collection should be in June this year.
Kory Stevens, founder and designer at TAFT says: “Much like how an NFT is minted, the purchaser will get a limited, exclusive edition of the TAFT NFT sneaker. Each pair will be assigned attributes randomly that match the exact NFT artwork.”
The TAFT collection will be minted on Solana blockchain.
Stevens described their strategy like this: “We aren’t talking about making some expensive JPEGs of our shoes that you can use as a profile picture – we are talking about creative, one-of-a-kind products and a utility package that we could never release without this.”
As there are already so many different and great NFT collections it is becoming very difficult to differentiate. Let’s see if TAFT can make it differently.