Starbucks will launch their NFT collection this year
The customer loyalty system Starbucks implemented is one of the best and most used ones in the world. In the US they have nearly 27 million active rewards members.
It is not surpsied that they are thinking about adding NFTs to it.“Emerging technologies associated with web3, and specifically NFTs, now enable this aspiration and allow us to extend who Starbucks has always been at our core,” Starbucks Chief Marketing Officer Brady Brewer told “We are creating the digital third place. To achieve this, we will broaden our framework of what it means for people to be a member of the Starbucks community, adding new concepts such as ownership and community-based membership models, that we see developing in the web3 space,” he added.
It is also interesting what the focus of their NFT strategy is. It is storytelling. They want to use this powerful marketing instrument to create a new digital community and the new digital space they call “Third Place”.
“We plan to start with our first NFT collection, membership and community later this year, based on coffee art and storytelling. It will come with a host of unique experiences and benefits, worthy of a genesis NFT collection from Starbucks,” Starbucks communicated.