Crypto payment is becoming popular in retail
After Gucci and TAG Heuer, the French fashion major Balenciaga will now also accept crypto payments. This is just showing that crypto is getting really popular among retailers. By the way the CEO of TAG Heuer, Frédéric Arnault, just bought Bored Ape #4215.
Similar to other retailers, Balenciaga will start accepting Bitcoin and Ether first in some stores in the USA.
Pilot should start in New York stores already in June this year.
This great French luxury fashion brand is also active in the NFT space with their NFT collection
“Cristóbal Balenciaga: To the Moon” on the Crypto.com NFT market.
But even more, it seems that Metaverse is a strategical topic for this retailer. In December 2021 they announced a Metaverse business unit.