Prada’s New Timecapsule NFT Collection
There are 100 T-shirts, designed in collaboration with artist Cassius Hirst, son of Damien Hirst. The NFT contains actually the unique serial number of the corresponding physical item. Mint of this NFTs is just the first step. In the second step, all people who have bought the physical Prada Timecapsule from its launch in 2019 will also all be gifted with NFTs.
In order to support its crypto strategy, Prada also started a discord server called Prada Crypted (https://www.discord.gg/prada).
Most of the retailers today are targeting new customers with their web 3 strategy.
Prada is doing it the other way around they are rewarding loyal customers.
It is also very interesting that along with LVMH and Cartier, Prada Group was a founding member of the luxury Aura Blockchain Consortium. Aura uses blockchain based technology to address issues including those of authenticity, ownership and traceability.