The virtual store launched a few days ago marks the start of the YSL Beauty DARE AND LOVE loyalty program. The store is showing featured products that visitors can purchase.
But visitors can also play three fun games, watch live streams, meet YSL experts and discover YSL social and environmental initiatives.
Conceptually, visually and technically it is a very successful implementation and launch.
If you would like to visit the store, you can find it here: