Hugo Boss is entering web3 space with special partnership

Partnerships are a great tool for brands to enter the web3 space. Partnerships are minimizing the risks and increase the success rates.

HUGO has announced a collaboration with a renowned Web 3.0 company, Imaginary Ones. This partnership could be a very important step for Hugo towards Metaverse.

Six among the 1,001 NFTs have been designed to represent five everyday emotions: joy, sadness, fear, anger, and love. Those special six characters bringing together all five emotions will be auctioned, and the complete income will be donated to Youth Aware of Mental Health (YAM).

The way they implement the whitelist is also interesting. If you want to be on the whitelist you have to purchase a physical T-shirt. That T-Shirt is linked with your sport on the whitelist.

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