Wallmart has just announced the launch of two new immersive experiences in the Roblox metaverse. They are talking about Walmart Land and Walmart’s Universe of Play, two spaces with unique interactive content and entertainment.
”We’re showing up in a big way – creating community, content, entertainment and games through the launch of Walmart Land and Walmart’s Universe of Play,” said William White, chief marketing officer, Walmart U.S. “Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there. So, we’re focusing on creating new and innovative experiences that excite them, something we’re already doing in the communities where they live, and now, the virtual worlds where they play.”
There will be virtual store of merchandise, or “verch”, and unlockable tokens that can be earned in various games and competitions.
More details here