Bucherer Acquires Blockchain Startup
If one of the biggest retailers of luxury watches decided to acquire a bloickchain company you could be sure there is a smart strategy behind it.
Bucherer is one of the biggest retailers of Luxury Watches and Jewelry.
Bucherer is actually a family business, already in the third generation. They run 70 retail shops all over Europe, as well as the UK and USA.
Bucherer just acquired a digital authentication startup: Adresta – the integration into the Bucherer group has already started.
Competences of the acquired company should be used to implement blockchain technology to provide fool-proof authentication services. It’s like a further extension of the already existing “certified pre-owned” service offered by Bucherer.
Guido Zumbühl, CEO at the Bucherer Group stated:
“We are taking a few big steps forward in implementing our digital strategy with the integration of Adresta to offer our customers a comprehensive shopping experience. We look forward to integrating this innovative company into the Bucherer Group”