Nike launches .SWOOSH. web3 space for athletes, creators, collectors and consumers to design and own the digital future of sport.
The idea is to have a place for community members where they can learn and collect virtual creations e.g. virtual shoes or jerseys. Community members will soon be able to wear those digital items in digital games and immersive experiences. Even more in some cases, there will be also physical products involved or events will be run like intimate conversations with athletes or designers.
At the moment .SWOOSH is in beta and the registrations are open on 18th of November.
In 2023 Nike is planning its first digital collection on that platform and there are even some ideas about involving the community in co-creation
You can reach at this address https://www.swoosh.nike