H&M opens its first virtual showroom

In order to strengthen relationships with their customers, media, celebrities, influencers, stylists, H&M has decided to create a virtual showroom which will be a place where you can experience fashion campaigns at all times.

In this virtual showroom, from December 1st guests can practically live a digital world – they can walk around, talk to other guests, check out the collections etc.

With this step, H&M has distinguished itself as not only the follower of web3 trends, but also as the leader since a concept like this one is one of the first in the retail industry.

Moreover, a new digital collection has been launched as part of the Innovation Stories initiative.

Well done!

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