Diesel is preparing the next drop

Diesel partnered with HAPE NFT project to create the new drop. The collection, Diesel Genesis Hape, will be co-created by Diesel creative director Glenn Martens and Hape founder and creator, Digimental.

Each NFT from that collection should include a limited edition of the iconic 1DR POD crossbody bag, along with access to exclusive events and community benefits.

“We’re incredibly pleased and proud to welcome Diesel into the Hape family”, Hape founder Digimental said. “Together we are building the future of fashion through shared creative vision, capabilities and community activation. Partnering with Diesel reflects our strategic focus on collaboration and the potential for Web2 and Web3 brands to join forces to innovate together, creating new experiences and opportunities for consumers and brands alike.”

The NFT collection will be published beginning of 2023.

For more information join the next twitter space with Stefano Rosso, CEO BVX OTB group, scheduled for Wednesday, January 25th.

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