YSL to launch a web3 campaign for Black Opium Perfume
Yves Saint Laurent is launching a new web3 campaign in order to promote the new Black Opium Perfume. This campaign will consist of two parts. In the first part, all those who purchase the new perfume via online stores in France, UK and Australia will be gifted with an NFT. These NFTs will give access to special benefits such as a gift voucher, exclusive content or a private sale in the second part of the web3 campaign.
The second part of this web3 campaign has a socially responsible aspect. Namely, the revenue made by selling NFTs will be donated to partner charities of the Abuse is Not Love program that fights against intimate partner violence.
After previous projects with Web3 platform P00Ls for its Golden Block and Pride Blocks drops which helped them gain 24,000 NFT holders, this is another great example how YSL thinks of innovative ways to get to their customers and give back to the society at the same time.