Zara has launched a special Valentine’s Day collection of digital items. The collection was inspired by different time periods and concepts: the Manga universe, 3D, baroque, pixels, 40s. It consists of 22 digital items ranging from earrings, necklaces, rings to bags to body stickers.
For this occasion, they are presenting several avatars created to be faces of this campaign.
This is not the first time Zara has explored metaverse, and it seems like they are not stopping!
Read more about Zara here.