Underwear brand Saxx launches virtual store

First virtual store of its kind powered by Emperia.In fact, this virtual store was developed for Saxx’s DropTemp collection.

“We like to do things differently than other brands and a virtual store gave us the opportunity to bring our DropTemp technology to life in an unexpected setting,” said Saxx CEO, Wendy Bennison. “This is an exciting step for Saxx because it allows us to connect with our customers in a new way. Not only is this our first virtual store, but it’s also our first standalone retail location where customers can walk around and interact with our products, albeit virtually.”

The virtual store is officially available at


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