Author: Professor John Keeting

Foot Locker Launches an NFT Collection

Foot Locker, the renowned sportswear and footwear retailer, is stepping into the world of non-fungible tokens (NFTs) with their brand-new digital collection! Continue Reading

Louis Vuitton Explores the World of NFTs with Exclusive “Treasure Trunks” Collection

In a bold move to embrace the world of Web3 and non-fungible tokens (NFTs), renowned luxury brand Louis Vuitton is set to release a collection of unique “Treasure Trunks” NFTs. Continue Reading

Wow Bao is expanding its Web3 strategy

Wow Bao, a fast casual Asian brand, is expanding its Web3 strategy by introducing digital CollectaBaos alongside its points-based Bao Bucks loyalty program. Continue Reading

The Home Depot in the Metaverse

U.S.-based home improvement retailer The Home DepotĀ® has entered the Metaverse. Continue Reading

Ralph Lauren soon accepts cryptos and plane NFT collection

American fashion brand and retailer Ralph Lauren has announced that it will accept cryptocurrencies. Continue Reading

Gucci and Yugalabs take their partnership to the next level

Gucci was one of the first companies to conquer the metaverse. Now they are going one step further. By creating an even closer collaboration with leading web3 company, Yuga labs, they are positioning themselves even better in the web3 space. Continue Reading

Why is Metaverse so important for retailers?

Is the Metaverse just hype, or is it perhaps a very important sales channel for modern retailers? Continue Reading

Gucci and Yugalabs define multi-year collaboration

Less than 48 hours after the second trip to the Otherside, Yugalabs Metverse under development, Gucci and Yugalabs announced a very close multi-year partnership. Continue Reading

Amazon starts in web3 space

Amazon is launching its own NFT marketplace. Continue Reading

Underwear brand Saxx launches virtual store

First virtual store of its kind powered by Emperia. Continue Reading

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