NFTs
Ralph Lauren soon accepts cryptos and plane NFT collection
American fashion brand and retailer Ralph Lauren has announced that it will accept cryptocurrencies. Continue Reading
Gucci and Yugalabs take their partnership to the next level
Gucci was one of the first companies to conquer the metaverse. Now they are going one step further. By creating an even closer collaboration with leading web3 company, Yuga labs, they are positioning themselves even better in the web3 space. Continue Reading
Amazon starts in web3 space
Amazon is launching its own NFT marketplace. Continue Reading
Puma released NFTs to celebrate 75th anniversary
The latest NFT project comes from sportswear giant Puma, which decided to launch a “Super Puma” collection to celebrate its 75th anniversary. Continue Reading
NFTs in Bennet Supermarket
Bennet, the hypermarket/supermarket chain in Northern Italy, has officially launched a loyalty program based on blockchain and NFTs. Continue Reading
Alo Yoga plays with the strategy of exclusivity
Last autumn, Alo Yoga released the Aspen collection which consisted of high priced and quality 17 ski pieces such as jackets, sweaters and ski suits. Now, these physical items were paired with their twin pieces which unlock NFT benefits. Continue Reading
Estee Lauder extends its campaign into Metaverse for the Chinese market
Estee Lauder partners up with China Duty Free Group to launch a “Gifting Wonderland”. This campaign extends to the digital world by issuing an NFT collection of Estée Lauder China Travel Retail. Continue Reading