Kalder and Les Benjamins launch a web3 loyalty program

Les Benjamins, a luxury streetwear company, has launched its first-ever membership program called the Carpet Weavers, in partnership with Kalder, a web3 brand loyalty and engagement platform. The program uses blockchain technology to offer unique rewards and gamification. Continue Reading

Ralph Lauren soon accepts cryptos and plane NFT collection

American fashion brand and retailer Ralph Lauren has announced that it will accept cryptocurrencies. Continue Reading

Gucci and Yugalabs take their partnership to the next level

Gucci was one of the first companies to conquer the metaverse. Now they are going one step further. By creating an even closer collaboration with leading web3 company, Yuga labs, they are positioning themselves even better in the web3 space. Continue Reading

Aeropostale breaks into Metaverse

Fashion retailer Aeropostale has partnered up with MetaversePlus to offer its customers an immersive shopping experience with various benefits, socializing and games in metaverse. Continue Reading

Amazon starts in web3 space

Amazon is launching its own NFT marketplace. Continue Reading

Puma released NFTs to celebrate 75th anniversary

The latest NFT project comes from sportswear giant Puma, which decided to launch a “Super Puma” collection to celebrate its 75th anniversary. Continue Reading

NFTs in Bennet Supermarket

Bennet, the hypermarket/supermarket chain in Northern Italy, has officially launched a loyalty program based on blockchain and NFTs. Continue Reading

Alo Yoga plays with the strategy of exclusivity

Last autumn, Alo Yoga released the Aspen collection which consisted of high priced and quality 17 ski pieces such as jackets, sweaters and ski suits. Now, these physical items were paired with their twin pieces which unlock NFT benefits. Continue Reading

Zara sharing some love for metaverse

Zara has launched a special Valentine’s Day collection of digital items. The collection was inspired by different time periods and concepts: Continue Reading

Estee Lauder extends its campaign into Metaverse for the Chinese market

Estee Lauder partners up with China Duty Free Group to launch a “Gifting Wonderland”. This campaign extends to the digital world by issuing an NFT collection of Estée Lauder China Travel Retail. Continue Reading

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