Author: Professor John Keeting
Walmart Land on Roblox
Wallmart has finished and released a full Roblox experience called Wallmart Land. Continue Reading
Puma released NFTs to celebrate 75th anniversary
The latest NFT project comes from sportswear giant Puma, which decided to launch a “Super Puma” collection to celebrate its 75th anniversary. Continue Reading
NFTs in Bennet Supermarket
Bennet, the hypermarket/supermarket chain in Northern Italy, has officially launched a loyalty program based on blockchain and NFTs. Continue Reading
Alo Yoga plays with the strategy of exclusivity
Last autumn, Alo Yoga released the Aspen collection which consisted of high priced and quality 17 ski pieces such as jackets, sweaters and ski suits. Now, these physical items were paired with their twin pieces which unlock NFT benefits. Continue Reading
Zara sharing some love for metaverse
Zara has launched a special Valentine’s Day collection of digital items. The collection was inspired by different time periods and concepts: Continue Reading
Estee Lauder extends its campaign into Metaverse for the Chinese market
Estee Lauder partners up with China Duty Free Group to launch a “Gifting Wonderland”. This campaign extends to the digital world by issuing an NFT collection of Estée Lauder China Travel Retail. Continue Reading
YSL to launch a web3 campaign for Black Opium Perfume
Yves Saint Laurent is launching a new web3 campaign in order to promote the new Black Opium Perfume. This campaign will consist of two parts. Continue Reading
Adidas is starting “Three Stripes Studio”
Adidas just unveiled their newly formed “///” aka Three Stripes Studio. Continue Reading
An innovative way to work with influencers in Metaverse
Footballer Jack Grealish joins us in Gucci Town and this is how he is working with Gucci.
Play web3 game and get real discounts for Calvin Klein
Calvin Klein (CK) has launched a web3 game in which the player can get the real discounts. Continue Reading